5 Quick & Easy Ways to Automate Your Business So You Work Less & Make More! With Tom Antion

We're promising your listeners MASSIVE, and I'm talking
massive with a capitol "A", massive increases in speed and
productivity.  That's the main thing.  So that they can
sell more, faster, automatically. You can either make
more money, or make way more money, in the same amount of time, or
you can make the same amount of money and cut your time down
tremendously, ten times or more, if you use the business tools that
we're talking about today.  A lot of times you can do
both too. The way that I kind of developed this, I've always worked
out of my home.  I've been in business, formally, for over 40
years, never had a job, always worked out of my home.  I was
always averse to a lot of employees.  Now it has changed, but
I got to $1.2 million a year with one part-time temp person. 
This was, at the peak, about 150,000 subscribers asking me
questions every day and 30,000 customers.  So, these
are the business tools, what we're going to talk about today, that
allowed me to do that with only one temp person. Here's
the thing.  When I started hiring people, that's when my
accountant called me.  He said, "Hey Tom, you've got too much
retained earnings."  I said, "I've got too much retained
earnings?  That's good right?"  He says, you're going to
have to pay more taxes now because you've got too much retained
earnings.  I'm thinking, "I'm keeping my nose clean.  I'm
not buying yachts, airplanes, and everything else, and now I've got
to pay more taxes?"  He said, "Yup."  So, that's when I
got mad.  So I started hiring people.  I thought, "I'd
rather hire people and take a load off of myself, instead of buying
bombs."  That's when I started hiring all of these people.
Speed The first thing is, I'm a big stickler for speed.  Speed
to market and speed with customer service, because I'll tell you
now, people hardly want to fill out a form anymore because they
feel like no one's ever going to answer them. They figure it's
going to be two months before they get a reply.  So I've built
a lot of my fortune because I just Boom!  I really hit
and take care of customers really fast, and prospects really fast,
because nobody else will.  So, they'll buy from me because
they get really fast service. One of the tools, that
I have been using since 1997. I don't know how many years that is;
that's 19 years.  We figured out the other day, just an
estimate, the best we could. It has saved me 7 million
keystrokes in that amount of time, and carpal tunnel for
sure! The name of the program, for a PC, is called
ShortKeys.  This is the first class that I teach at my big
mentor program because I don't want people fighting with their
computer.  There's only so much psychic energy in a day. 
I want you to use it to create products, write sales letters, and
talk to customers, and all of that, not fight with your computer. I
was crying about, "I have to type the same crap over, and over, and
over again."  So, my young geek, Ilya, the little Russian kid
that I recruited out of high school.  He's a little
smart-aleck too.  He'd say, "Shut up," and then he'd go, and
he brought back ShortKeys for me.  Basically, it's called a
macro program.  Now, for the Mac computer, the Apple computer,
it's Keyboard Maestro.  But what it is, I can make a little
keystroke combination, like G1, and that's
GreatInternetMarketing.com.  It doesn't have to be just a
website link.  It could be "War and Peace,", or anything that
you type a lot.  My motto is that if I get the same
question more than once, I make the answer into either a short key,
which I use a lot. Anyway, ShortKeys and Keyboard Maestro
will save you just an enormous amount of time.  There are days
where you will be tired, and cross-eyed, and trying to get your
work done.  Well, the short key is going to type the thing
properly every single time.  In fact, we make our employees
use it because I don't want to be paying them an hourly fee to just
type the same stuff over and over again.  So, you should have
your employees use it also.  ShortKeys and Keyboard
Maestro.  That's your first tip.  We're only talking $20
for this thing.  A one-time fee!  It's crazy! Signature
Files The next one is right in front of your face, and I use it
even more than I use ShortKeys.  It's called a
signature file, or a "sig file".  Everybody knows
that's just an appendage to an email that has your name, and email,
and a blurb about your stuff, but that's not all you can use it
for. If you have a program, or an email client, that will have
unlimited signature files, I have probably 200 or 300 stock answers
to things.  Even if I had them in a file, where I had to think
about it, "Where was that answer," and I had to go find it, copy,
paste... No, I just lost my train of thought.  But, if you
email me a question that I've heard all of these times, I can go
"Reply > Insert Signature > Pick it Out of the List > Hit
the Button > Boom!" That's the speed, and people can't believe
it.  They can't even believe that the email got to me and they
already got their answer back.  That's impressive to
people.  In today's atmosphere, when nobody gives a darn about
anything.  "We'll get back to you at our convenience in 48
hours."  I could be dead in 48 hours.  I don't have time
for that.  I'm old!  So, signature files. Gmail only
gives you like 4 or 5, but Outlook... If you have Outlook, for Mac
or PC, you have unlimited signatures, and it will do all kinds of
other stuff for you.  I don't know of any of the other
ones.  I just know that if you use that function, it
will totally transform your business at speed to market, and taking
care of people. Automatically Selling Up-Selling The first
thing is called "up-selling".  When you buy one product, they
offer you fries with that, right?  But, that should be
automated.  That should be, "Bam, Bam, Bam," and if you do it
right, you're going to make 30-50% more.  Every time I
do it, 30-50% of the people take advantage of the upsell.
I'm just going to mention the upsell theory that I go by to get
that result.  Let's say that Daniel was going to do a speech,
and he wanted to buy a new suit.  He went down to Today's Man,
and he's going to pay $600 for a suit.  He goes in there, and
they say, "Hey Daniel!  Anybody that buys a suit today is
going to get 2-for-1 on shirts and ties."  Thirty to fifty
percent of the people will go for that deal, but here's why. 
Daniel already had a $600 price point in his mind, and the deal
that they offered him was a lower-priced product.  It
was related to what he was buying in the first place, and it was a
deal. If you do those things, a lower-priced
product that's related to the initial product and it's a deal, you
will always do 30-50% more business.  Of course, I
can't guarantee it, but I can't remember one that I didn't at least
do 30%, and I've been doing this at least 24 years.  A lot of
times, 50% of the people will take that deal. Now, you need to
automate that with your shopping cart system, or whatever you
happen to use.  That's called "point of purchase," by the
way.  So, you automate the "point of purchase upsell". Thank
You Page Selling There's also "after the sale
upsells".  This is a very little-known one. It's
right in front of you.  It's called "thank you page"
selling.  Anytime you sell something, you should have a "thank
you page", right?  If you do, why just say, "Thank you for
your sale. Goodbye," you know?  No. [bctt tweet="The easiest
person to sell to is the one that has their wallet out already."
username="danielhall"]  Of course, they call it, "Do you want
fries with that?"  This is almost like  Columbo.  Do
you remember Columbo?  He knows the killer, and then he walks
away, and the killer is relieved, and Columbo is like, "Oh! 
One more thing..."  That's what "thank you" page selling is
like. On that page, I might have, "Thank you for dealing with
Antion and Associates.  Why not check out these other fine
colleagues of mine."  I might have a Daniel
Hall affiliate thing on there, or something related to what they
just bought, where if they click and go buy something, I get an
affiliate commission.  That's all automatic. 
You're wasting that "thank you page" if it just says "thank
you". Add Finance Options Also, you must add finance
options, automatically to your sales, or to your bigger-ticket
sales.  But, when I say bigger ticket, I think we sold 700 of
my WordPress courses for $97, or that was the price if you paid it
all at once, but 180 people took a 3-pay deal at $39. 
In some places, the economy is tough, and you've got to
realize that.  They paid a $17 spiff just to be able
to pay in three payments.  Let's say that if I didn't have the
finance option, I still would have gotten 100 of those
people.  I still would have lost 80 of them.  If you
multiply 180 times $117, that's would come out to another
$18,000-$19,000.  If I didn't have the finance option, and
people were holding tight to their credit card, they would have
said, "No, I'll just wait." You must have a finance option. 
But, when I first did this, before I had the shopping cart, I was
so disorganized.  I would take the first payment and then lose
the paperwork.  Then, I'd find it six months later, "Oh
God!  I was supposed to charge this guy $99 a month, and I
didn't do it."  Now the shopping carts will do it
automatically, every 30 days and pound them to death if their
expiration date goes bad, but all of this is automated so that I
don't lose any sales because of it, and it makes more
sales.  So, you've got to get your selling automated,
and then we can kick into auto-responders, which is selling after
the sale. Auto-Responders Let's talk about automatically
selling.  [bctt tweet="Auto-responders, obviously, are one of
the most powerful things ever invented." username="danielhall"]If
you ask a bunch of marketers that have been around as long as we
have, it's just crazy-powerful. My philosophy is I give people
service, service, service emails, so that they're used to getting
emails that help them.  Then, when I ask them to buy
something, they're not upset.  You see?  Auto-responders
do that for you.  This is just a smattering of the things we
use to automate the business.  There are tons more of them,
and a lot of them are cheap or free.  You just have to
implement them. You know, you get one or two additional percentage
points in sales a month, that adds up over a year.  That can
be a car payment.  That can be saved for your kid's
college.  I mean, it's clear money.  It's money that was
there, and if you didn't go and pick it up, it's your fault. 
That's especially true if you're new at this.  The
better you do these things right from the beginning, the faster you
won't be new anymore.  The faster you'll be a
respected member of our community, because you know these things,
and you implement them, and you've got money in the bank. A few
More Tips to Automate Your Business There are all kinds of things
that we use to format things correctly.  I've got 20 or 30 of
them in this new book I wrote.  It's a 60-page eBook that
outlines all of the stuff that I cover in my mentor program that
people pay like $8,000 to get. I was sitting down one day and
thinking, "I've been teaching this for years to people, to increase
their productivity, but I never turned it into a product."
 The book is called: How to Automate Your Business. Another
thing is, I used to have a book called Click that kind of dominated
the speaking industry for 10 years.  But, it got so big that
it was 1,042 pages.  By the time I did it in one part, the
other part is obsolete, so I am trending my business with more and
smaller products that I can get out fast, and edit fast, so that if
they change I can fix them fast.  However, there's another
important concept here called "consumption". At 1,042 pages, I was
overwhelming people.  Especially in the early days, I was the
only guy around.  With all of this stuff that you get hit
with, from JV Zoo, and Warrior Forum, and all these places, you
just get buried.  So, 1,042 pages were just too much.  I
started doing very tightly laser-focused books, but not little
crappy 10-page things, though.  These are like 60 pages and
illustrated, and they teach you things like how to maximize your
cell phone.  There are a bunch of cell phone tricks that
people just haven't been taught, like how to go way faster with
your cell phone.  I just came out with this, and people are
loving it.  It's making them go way faster, and it's
giving them the time to work on the stuff that brings in
revenue.  That's the important stuff. Connecting with
Tom The main website for my big mentor program, that has all of my
contact information and a downloadable learning brochure that has
lots of tips in it, and there's a video people can watch. 
That's at GreatInternetMarketingTraining.com.  The other thing
is, I invite everyone to attend my variety show at 10 pm EST on
Sunday nights via Facebook Live.  I'd like to warn people that
it can get a little bit out of hand, though, because one of the
sections is "A-Hole of the Week".  So, I get a little bit mad
at people who do some bad things, but then there's a hero of the
week too. I also give a professional speaking tip, and internet
marketing tip, a self-defense tip; that's because I have a site
called Brutal Self Defense.  I've been a lifelong martial arts
type of guy.  We also have a "Fake Sponsor of the
Week,".  That's where I show you a place that's definitely not
sponsoring us.  So, it's a lot of fun.  That's at 10 pm
EST, Sunday nights, at Facebook.com/Antion. Resources Tom's
Book: How to Automate Your Business ShortKeys Keyboard Maestro
Real Fast Results Community If you are diggin’ on this stuff and
really love what we’re doing here at Real Fast Results, would you
please do me a favor? Head on over to iTunes, and make sure that
you subscribe to this show, download it, and rate & review it.
That would be an awesome thing. Of course, we also want to know
your results. Please share those results with us at
http://www.realfastresults.com/results. As always, go make results
happen!