Get Your Emails in the Inbox of Your Prospects & Leads With Chris Lang

Welcome to this edition of the Real Fast Results podcast! 
This is a very special episode.  If you are an email marketer,
or if you use email in any part of your business, you are going to
want to stick around.  Of course, regardless of the
type of business that you have, you should be marketing with
email.  It’s vital for you to have an email list, but
even more critical than that is being able to reach out and connect
with your prospective buyers and clients. Chris Lang is today’s
special guest.  He is a full-time email delivery consultant,
and the chief technical officer and co-founder of Send13.com. 
This is a new SMTP platform for marketers.  Chris has made his
living online for 17 years, and he’s the author of two non-fiction,
short stories and one non-fiction novel as well.  He actually
built three businesses before the Internet.  These were all
brick and mortar businesses, but that’s not why he’s here
today.  Chris is here because of his expertise in regards to
email marketing.  It’s great to have you on the show, Chris…
Download the Complete PDF Show Notes Free for this Episode Promise:
Actionable Ideas for Your Email Marketing On today’s show, I’m
going to show you 20 things that you can do which are
completely independent of your auto-responder or how you’re sending
email.  This includes things that you put in your email, how
you control your sites, indicators of quality, the destinations in
the body of emails (links), and your home address.  These are
20 things that you’re going to be able to take action on today, and
you are going to be able to deliver more email because of it.
These are all things that you control, not the
auto-responder.  It can’t help you here.  In
2015, I started saying that 50% of delivery were on the
auto-responder and the other 50% was on you.  In 2016, this
changed even more drastically.  It’s now 60% you and 40% the
auto-responder that actually sends the email. [bctt tweet="The
biggest change to email in the last few years is that Gmail
controls the largest cross-section of email delivery." via="no"]
  Download the Complete PDF Show Notes Free for this Episode
Learn

Top delivery indicators of quality

The difference between email delivery and deliverability

Increasing your email deliverability

List Scrubbing

Gmail Promotions Tab

Whitelisting

Form Address

SPF Records

Dedicated IPs

Time of Day

Auto-Responder Link Tracker

Removing Un-Engagers

Download the Complete PDF Show Notes Free for this Episode
Connecting with Chris You can visit BetterCallLang.com.  This
is my consulting landing page.  You can get in contact with me
there.  If you have a large list, I’m warning you, I’m not
easy to afford and I don’t accept every client.  But, if you
want it done for you, with a complete analysis, tracking, and
documentation, and you have enough of a list to profit from it, I
can do it for you. If you’d like to generate that whitelist, you’ll
want to visit http://RealFastResults.com/ejedi.  You just saw
20 things that you didn’t know about email delivery.  I made a
total checklist of 101, with 81 that you didn’t get that are even
better!  These are more things that affect Gmail delivery of
your emails.  You can find that at
http://RealFastResults.com/ejedi. Resources Email Delivery
Jedi: http://RealFastResults.com/ejedi Real Fast Results
Community If you are diggin’ on this stuff and really love what
we’re doing here at Real Fast Results, would you please do me a
favor? Head on over to iTunes, and make sure that you subscribe to
this show, download it, and rate & review it. That would be an
awesome thing. Of course, we also want to know your results. Please
share those results with us at
http://www.realfastresults.com/results. As always, go make results
happen!