How to Sell Your Books in Stores…Even if You’re Self-Published with Amy Collins

Welcome to this edition of the Real Fast Results podcast! 
Many of the listeners of this podcast are either authors or aspire
to be such.  In fact, some already have a book out through
some sort of print on demand service or on Kindle.  For the
most part, they are self-published, and a lot of self-published
authors struggle with is how to go about selling more books. Amy
Collins is today’s special guest, and she is the former director of
sales at Adam’s Media in Austin, Tx.  She’s also a specialty
sales director for the parent company F+W Media.  She has been
profitably selling to libraries since 1996, and in 2006, she
started her successful book sales and marketing company, called New
Shelves Books.  Over the years, she has sold to Barnes &
Noble, Target, Costco, Borders, Books-A-Million, Walmart as well as
becoming a trusted partner and recommended sales consultant for
some of the largest book and library wholesalers in the industry.
Obviously, Amy has been very successful when it comes to selling
books, but what really makes Amy truly unique is the fact that she
was also a book buyer for a large regional bookstore chain. 
So, she’s experienced on both sides of the book-selling
transaction.  During her very, very sterling career in
publishing, Amy has been responsible for selling over 40,000,000
books for small and mid-sized publishers.  This is a great
feat indeed.  Please welcome Amy to the show… Promise: How to
Get Your Books into Bookstores--Even if they are Print on Demand
I want listeners to know that the world of independent and
chain bookstores are changing.  What you are going to
learn today is how to get your books into bookstores, even if they
are print-on-demand and even if you are self-published.  It
used to be that you were kept from the bookstore world, from the
independent gift store world.  Libraries everywhere would have
a “no self-published” rule. Download the Complete PDF Show Notes
Free for this Episode I’m here to tell you, and I’m promising you,
those days are over.  I’m here to tell you that you
can get into bookstores, paint stores, independent stores, pet
stores, hardware stores, yoga shops, etc.  You now
have a way in.  There are rules, and you need to know the
rules.  You need to know how to follow them. 
That’s another thing we are going to cover today, what some
of those rules are and how to get in.   Download the
Complete PDF Show Notes Free for this Episode Learn

How to get your self-published book into Independent
Bookstores

Your Book Should be Available from at Least One Wholesaler

A list of wholesalers

Marketing Plan

Make Sure Your Book Is Ready for the Marketplace

Approaching the Stores

IngramSpark

CreateSpace

ISBN Numbers

Download the Complete PDF Show Notes Free for this Episode
Resources Free Webinar: Sell Your Book In
Stores-Even If You're Self-Published How to Effectively Use a POD
(Print On Demand) Publisher With Robin Cutler Creating Passive
Royalties From eBook Sales To Libraries With Amy Collins
Wholesalers: Ingram Wholesaler Baker &
TaylorBookazineAmerican West IngramSpark CreateSpace
MyIdentifiers.com Real Fast Results Community If you are diggin’ on
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Results, would you please do me a favor? Head on over to iTunes,
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also want to know your results. Please share those results with us
at http://www.realfastresults.com/results. As always, go make
results happen!