How to Make Your Content Marketing Contagious with Dr. Jonah Berger

Welcome to this episode of the Real Fast Results podcast! 
This is an extra special episode because today’s special guest is
world famous researcher, New York Times bestselling author, and
university professor Dr. Jonah Berger.  You’re about
to learn how to put campaigns together, which have the propensity
to be contagious and even go viral. Download the Complete
PDF Show Notes Free for this Episode Dr. Berger is a marketing
professor at the University of Pennsylvania, and author of the
bestselling book, Contagious: Why Things Catch On.  Berger has
spent over 15 years studying how social influence works, and how it
drives products and ideas.  In addition to writing his book,
he has published dozens of articles in top-tier academic journals
and has consulted a variety of Fortune 500 companies.  He has
also been published in popular outlets like the New York Times and
Harvard Business Review. “Contagious” We’ve all seen products and
ideas catch on, services and the like, whether it’s a product in
the grocery store (Greek yogurt became popular a few years ago),
whether it’s an app like Uber or Snapchat, or whether it is a
service, like B2B marketing, for example.  We’ve all
seen examples of things which came out of nowhere and became
extremely popular, and the question is “Why?”  What was it
about these things that made them popular? It turns out
that it’s not just about advertising or having a big advertising
budget, or even, necessarily, having the best product or service
out there.  It’s really about the power of
word-of-mouth.  [bctt tweet="It turns out that
word-of-mouth is ten times as effective as traditional
advertising." username="danielhall"]   Learn

How contagious marketing works

Getting people to talk about your product

STEPPS - Social Currency, Triggers, Emotion, Public,
Practical Value, Stories

How to apply "STEPPS" to what you are promoting

When it comes to writing a book or creating content in some
way, shape, or form, is how can you make your audience feel like
an insider?

Think for a moment about the cover of your
book 

Active colors

Finding the right triggers for a product

Practical value

Meeting the needs of your audience

Download the Complete PDF Show Notes Free for this Episode
 Connecting with Dr. Berger My book is available anywhere
books are sold.  Amazon, Barnes & Noble, or wherever you
like.  You can find more information about me at
JonahBerger.com.  There are a bunch of free resources on our
website, like a workbook to help you follow the STEPPS, and those
sorts of things.  You can also find me on J1Berger on Twitter.
Resources Contagious: Why Things Catch On
JonahBerger.com Real Fast Results Community If you
are diggin’ on this stuff and really love what we’re doing here at
Real Fast Results, would you please do me a favor? Head on over to
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course, we also want to know your results. Please share those
results with us at http://www.realfastresults.com/results. As
always, go make results happen!