How to Write a Book, Even When Dyslexic with Christopher Lochhead

Welcome to this episode of the Real Fast Results podcast! 
Christopher Lochhead is today’s special guest.  He’s the
co-author of HarperCollins’ instant classic called Play Bigger: How
Pirates, Dreamers, and Innovators Create and Dominate
Markets.  He’s also the co-host of the Legends and Losers
podcast.  On top of all of that, Christopher is a former
three-time, public company CMO and entrepreneur.  As a matter
of fact, Fast Company Magazine calls him, “The Human Exclamation
Point”. The Marketing Journal also says that he is one of the best
minds in marketing, and The Economist call him, “off-putting to
some”.  At 18, he got thrown out of school, and with no other
options, he started a company.  He wanted to add value to
society, and now he’s been in business for over 30 years, even
though he’s mostly retired these days.  He can quote most of
The Big Lebowski, but he can’t even remember his wife’s telephone
number.  However, he is an excellent speaker and a surf and
ski bum, as well as a proud advisor to the non-profit 1 Life Fully
Lived. [bctt tweet="The first thing I’d share is, if you are
dyslexic, get a great coach." username="danielhall"] Promise: Even
if You are Dyslexic, You Can Write a Bestselling Book Today we’re
going to talk about how even a dyslexic can write a bestselling
book. Well, listen, if you have something to contribute to the
world, as we all know, books are transformative.  I started
early, at 18, with no money, no education, and no experience, of
course.  It was just me and my buddy, Jack.  When you
start like that, you only have a couple of ways of learning. 
That’s learning by doing, learning by seeking out mentors,
and coaches, and friends that can help along the way, and then
there’s learning by reading. Download the Complete PDF
Show Notes Free for this Episode Reading was so hard for me, and
still is, frankly.  There were a handful of books that I read
between the ages of 18 and 25, or 26, and had those authors not
written those books, you and I wouldn’t be having this
conversation.  A few years back, some friends and family
started to tell me and my co-authors, “Hey, you guys should really
write some of this stuff down.”  We got convinced that we had
something to contribute, so we decided to do the book, and that’s
really how it all happened.   Learn

If you are dyslexic get a good coach

Find a good editor

Find co-authors

Get big players on your team

Christopher's story on how he wrote a bestselling book, even
though he is dyslexic

Download the Complete PDF Show Notes Free for this Episode
Resources Play Bigger: How Pirates, Dreamers, and Innovators Create
and Dominate Markets Legends and Losers podcast Connecting with
Christopher The simplest way to get me is
LegendsandLosers.com.  My contact info is there as well as
information about Legends & Losers, the podcast.  Play
Bigger, the book, is there, and if you want to email me, you can
grab the email off the site as well.  If you buy the book, and
you don’t like it, let me know and I’ll send you $50. Real Fast
Results Community If you are diggin’ on this stuff and really love
what we’re doing here at Real Fast Results, would you please do me
a favor? Head on over to iTunes, and make sure that you subscribe
to this show, download it, and rate & review it. That would be
an awesome thing. Of course, we also want to know your results.
Please share those results with us at
http://www.realfastresults.com/results. As always, go make results
happen!