Branding is Like Sex – Branding Advice for Authors, Publishers & Content Creators with Deb Gabor

Welcome to this episode of the Real Fast Results podcast!  Deb
Gabor is the special guest, and she is here to offer advice on
branding for authors, publishers, and content creators.  Deb
is the founder and brand dominatrix of Sol Marketing, which is a
brand strategy consultancy that is obsessed with building winning
brands. Since 2003, the Sol Marketing team has led brand strategy
engagements for organizations ranging from international household
names like Dell, Microsoft, and NBCUniversal to digital winners
like Allrecipes, Cheezburger, HomeAway, and RetailMeNot as well as
dozens of early-stage tech and digital media tycoons.  Deb has
thorough expertise in thinking through and setting up a brand that
will continue to sell you today, tomorrow, and well into the
future. Promise: DIY Framework for Building Your Brand What I
promise people today is that in the next 20-25 minutes, we are
going through the “branding is sex” methodology that’s covered in
my book, Branding is Sex: Get Your Customer Laid and Sell the Hell
Out of Anything.  We’re going to go through that, and I’m
going to give everybody a pretty easy and practical DIY framework
for building the strategic underpinnings of your brand. Download
the Complete PDF Show Notes Free for this Episode So, a lot of
people think of a brand as the visual representation, or how a
brand actually articulates itself in the marketplace, such as how
it shows up, like what color it is, what kind of logo it uses, and
what kind of personality it uses.  A brand is so much
more than that, and before we go on and I explain how to do it, you
have to buy into the idea that: [bctt tweet="A brand is a strategic
relationship that you have with your customers. "
username="danielhall"] This is true whether you are a
small business owner or you work for one of those big corporations,
like those mentioned before.  Even if you are an individual
publisher, content creator, or a writer, and also if you are just
trying to market yourself to find a job, this is true for you as
well.  You are a brand, whether you like it or not.  
Learn

A brand has two parts

Relationships in branding

Your ideal customer

"Brand Swagger"

3 important questions to ask yourself when branding

Brand values pyramid

The best content in the world is stuff that brings the
audience into the story

Self-expressive benefits

How to make your customer the hero in his own story

Download the Complete PDF Show Notes Free for this Episode
Connecting with Deb I would love it if people would just email me
directly.  I’m Deb@solmarketing.com.  You can find me on
Twitter.  I’m @Deb_sol on Twitter.  Also, go check out
BrandingisSex.com.  You can link back to my company’s page
from there, and you’ll find a bunch of different places where you
can buy my book.  In fact, you can go there and download a
free chapter to try it before you buy.  You can also
communicate with me through that website, or at SOLMarketing.com.
Real Fast Results Community If you are diggin’ on this stuff and
really love what we’re doing here at Real Fast Results, would you
please do me a favor? Head on over to iTunes, and make sure that
you subscribe to this show, download it, and rate & review it.
That would be an awesome thing. Of course, we also want to know
your results. Please share those results with us at
http://www.realfastresults.com/results. As always, go make results
happen!