How to Use Analogies and Metaphor to Sell More with John Pollack

Welcome to this episode of the Real Fast Results podcast! 
Today’s episode features a very, very special guest.  His name
is John Pollack, and he is a world-class writer and an expert on
the use of language.  So, if you are an author or publisher,
you are going to gain a lot by reviewing this material. 
John helps people just like you to tap the full potential
of language to reveal truths, articulate ideas, and persuade others
to take action. Download the Complete PDF Show Notes Free
for this Episode John’s expertise comes from working in the
corporate arena and for nonprofits.  Additionally, he is a
journalist as well as a former Presidential Speechwriter for Bill
Clinton, and he has spent more than a decade as a consultant for
Fortune 500 companies, nonprofits, and public sector leaders. 
His proficiency doesn’t end there either.  John has worked as
a speechwriter on Capitol Hill, as a foreign correspondent in
Spain, and is known for his work as a project manager at The Henry
Ford, which is a museum of American innovation. [bctt
tweet="Becoming flexible in the association of ideas is the key to
becoming stronger when using analogy." via="no"] Above all
else, John is probably most recognized for the empathy and
creativity that comes across in his writing.  He has
a tendency to venture off the beaten path, and this has led him to
become more persuasive as a result of the insight and understanding
he has gained.  Moreover, his world view has grown immensely
from working and living in places like Africa, Antarctica, and
Europe.  He has also hitchhiked across Australia, explored
Caucasus, and skippered a boat, which he built out of 165,321
corks, down the Douro River in Portugal.  Some of his written
works include The Pun Also Rises, Cork Boat, The World on a String,
and Shortcut: How Analogies Reveal Connections, Spark Innovation
and Sell Our Greatest Ideas.  Without further ado, John
welcome to the show… Learn

How to Use Analogies to Communicate Better and Persuade More
People

How to Broaden Your Awareness of Analogies

Effectively Using Analogies in Your Writing

5 criteria of what goes into an analogy

How to Craft a Good Analogy

Play with language and ideas

Download the Complete PDF Show Notes Free for this Episode
Connecting with John The best way to reach me is through my
website, JohnDPollack.com.  Also, if you are interested in
learning more about the subject of learning to use analogy, pick up
my book, The World on a String and Shortcut: How Analogies Reveal
Connections, Spark Innovation and Sell Our Greatest Ideas. 
You can find it on Amazon and through other great retailers. Real
Fast Results Community If you are diggin’ on this stuff and really
love what we’re doing here at Real Fast Results, would you please
do me a favor? Head on over to iTunes, and make sure that you
subscribe to this show, download it, and rate & review it. That
would be an awesome thing. Of course, we also want to know your
results. Please share those results with us at
http://www.realfastresults.com/results. As always, go make results
happen!