How to Get Your Message Out by Sponsoring a Podcast on the Cheap with Dan Walton

Welcome to this episode of the Real Fast Results podcast!
 This episode actually revolves around the whole podcast
movement and what is going on for content creators.  Today’s
special guest is Dan Walton.  He is the creator and founder of
Cast.Market, which enables podcasters and potential sponsors to
explore the podcast landscape.  With it, you can track any
show’s popularity across time and by geographic region.  These
are important metrics for people who run podcasts. While creating
this service, Dan discovered new insights on what drives listeners
to shows.  So, in addition to providing the democratic data
that it does, Cast.Market is launching a brand new advertising
network, which breaks down the barriers of podcast
advertising.  Dan believes that by connecting sponsors and
advertisers in an efficient and automatic way, he can make
podcasting more productive for everyone.  Welcome to the show
Dan…  Promise: We’re going to talk about how to improve
podcasting and how to improve your show, if you’re a podcaster.
Also, we'll discuss how to get your message out about what you are
doing, through podcasting. [bctt tweet="Whether you are selling
something or you have a service, you can sponsor podcasts."
username="danielhall"] If you are an author or speaker, one
of the best ways to improve your speaking, and your work, and all
of that is to start a podcast, if you haven’t
already.  It’s an opportunity to speak and learn how
to put these sorts of things together.  And, I think it’s an
awesome thing to do.  It’s easy, and it’s a great way to
connect with an audience. Download the Complete PDF Show Notes Free
for this Episode Cast.Market tracks every single podcast and its
popularity in every country.  So, you can go on there and
search for different shows to see which shows are popular and which
aren’t.  For instance, if you are planning on starting
a podcast about speaking, and you are trying to decide what your
topic should be, you can go and search around to see what other
shows are talking about.  You can also see how they
are doing in terms of their popularity.  So it’s a good
research tool for people who are thinking about creating a podcast.
Learn

Finding podcasts to be interviewed on

How to use Cast.Market

How sponsoring podcasts gets your message out

Cost of campaigns on Cast.Market

Measuring the ROI of your investment

Podcasting business model

The future of podcasting

Download the Complete PDF Show Notes Free for this Episode
Connecting with Dan If you just go to Cast.Market, you can create
an account, and my email is on there.  You can also just send
me an email at Dan@Cast.Market. Real Fast Results Community If you
are diggin’ on this stuff and really love what we’re doing here at
Real Fast Results, would you please do me a favor? Head on over to
iTunes, and make sure that you subscribe to this show, download it,
and rate & review it. That would be an awesome thing. Of
course, we also want to know your results. Please share those
results with us at http://www.realfastresults.com/results. As
always, go make results happen!