Using the Power of Personalized Email to Connect with Your Audience with Scott Dubois

Welcome to this episode of the Real Fast Results podcast! 
Today’s show is a very special one.  Of course, all of these
shows are special. This episode is going to be especially good for
those of you who know that you need more in the way of marketing
your business, books, products, etc.  If you are
struggling in your marketing efforts, or if you would just like to
improve your business in this way, this is a terrific show for you
to pay attention to.  Download the Complete PDF Show
Notes Free for this Episode Scott Dubois will be sharing his
knowledge with us throughout this episode.  He is a principal
at Pidalia, which is a digital agency that provides folks just like
you solutions to their challenges in areas such as advertising,
software design, business process management, and so forth. 
Scott has an extensive background in information technology
systems, which of course is very useful for anyone to have
expertise in nowadays.  He also specializes in media selection
and campaign strategy as well as analytics.  Plus, he applies
his knowledge of business processes to help his clients improve
their relationships with their existing audiences.  Please
welcome Scott to the show… [bctt tweet="If I’m an author, I’m going
to think about my database." username="danielhall"] Promise: The
Power and Value of Personalized Media Thank you so much for having
me. It’s a pleasure to be with you.  The big thing that we’re
going to take away from today’s episode is the power and the value
of personalized media, and the how and why this works for your
audience in today’s space.  And, more importantly, why
you need to do it in order to stand out from the
crowd.  We all know the statistics, right?  It’s
something like 3,200 marketing messages a day, and we are aware of
40 and can remember three.  Those stats are always changing,
but that’s pretty darn close.  So, that’s what we’re looking
to cover and talk about today. Download the Complete PDF Show Notes
Free for this Episode Learn

How this method works specifically for authors

How to brand as an author and then personalize your marketing

Media channels specifically for authors

Databases

Think about your list horizontally

Start implementing  how that applies.

Email marketing tools for authors

Closing the loop

Download the Complete PDF Show Notes Free for this Episode
Resources Emma Constant Contact
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