How to Use Data to Produce a Profitable Content Strategy with Aaron Agius

Welcome to the Real Fast Results podcast!  This episode is
one that contains lots of useful information.  By reviewing
this material, you’ll learn how to use content to market whatever
it is that you’re are trying to.  All of us can probably
agree that “Content is King,” but it’s really all about the
decisive use of that content.  So, it’s not content for
content’s sake, but the use of content for a specific, desired
purpose.
Download the Complete PDF Show Notes Free for this Episode
Aaron Agius is today’s special guest.  He is a one of the
world’s leading digital marketing gurus, according to Forbes. 
He’s also the CEO of Louder.Online, which is one of the world’s top
digital agencies.  Louder.Online is, in fact, an inbound
marketing agency working globally with clients such as Sales Force,
IBM, Coca Cola, Intel, and scores of other leading brands as well
as smaller business owners.  They show businesses how to
technically optimize their sites, perform influencer outreach and
link acquisition, and distribute content that drives significant
lead generation.  Please welcome Aaron to the show… [bctt
tweet="You should still be building out your user journeys and
buyer personas. " username="danielhall"] Promise: How to Build a
Successful Content Strategy First, thank you for having me. 
My big promise is… A lot of what we do in an agency is use data to
make sure that we are directing our clients marketing strategies.
If you use data to build out a solid content strategy and
map that out completely before you bother to jump in and start
creating the content, you’re going to be wildly successful compared
to creating content for the sake of having content. 
So, the promise is that I’ll teach you how to build a great content
strategy that will get the desired result and make the marketing of
that content successful. Download the Complete PDF Show Notes Free
for this Episode Learn

The process

Competitive analysis

identifying them

working out the type of content they’re creating,
including the frequency, length, and all of the detail that
goes in around it

understanding what the gaps are and opportunities are
amongst all of those competitors.



Countering competition on Google

Gather data and identify what others are doing

Build an email list as soon as you can

Top 3 Tips for Distribution

1) Social Distribution.

2) Influencer outreach always works really
well 

3)Link outreach ir piece that says something like,
“Hey, if you like this, you might find this other piece
valuable too.”  I guess you might think, “Well, how
successful am I going to be at that?”  The success comes
down to building relationships, not just for the sake of not
getting the result that you want right then and having an
“ask”.

Download the Complete PDF Show Notes Free for this Episode

Connecting with Aaron You can find me on LinkedIn or search
for me online.  I am omnipresent; I’m everywhere, so come and
find me. Real Fast Results Community If you are diggin’ on this
stuff and really love what we’re doing here at Real Fast Results,
would you please do me a favor? Head on over to iTunes, and make
sure that you subscribe to this show, download it, and rate &
review it. That would be an awesome thing. Of course, we also want
to know your results. Please share those results with us at
http://www.realfastresults.com/results. As always, go make results
happen!