How to Build Momentum with a Product or Book Launch with Maruxa Murphy

Welcome to this episode of the Real Fast Results podcast! 
Maruxa Murphy is today’s special guest, and she’s got some really
exciting things to share.  You’ll be able to use the
information provided in your own business, regardless of what type
of business you have.  Aside from being an outstanding wife
and mother, she is known for connecting great people with awesome
ideas and amazing resources.  She is also the founder of Perky
Perky Coffee, which sells powerful and premium coffee to customers
nationwide. Maruxa loves to activate greatness in others and to
challenge her customers and clients to live out a full and alive
life.  About a year ago, Maruxa had an idea.  She asked,
“What if there was a coffee line that spoke directly to women like
me?”  That is, overworked, overtired, and over-it moms, who
really knew, deep down, that they were ready to do more than just
filling the role of “Mom”. Download the Complete PDF Show Notes
Free for this Episode Maruxa is a self-described coffee snob, and
she realized that there was a place for her to jump into the
market.  Since this market was typically directed to men, she
wondered what would happen if she changed the connection women had
in their daily life with a cup of coffee.  Well, she did move
on to build a great brand, and you can learn more about her and her
business by visiting PerkyPerky.com.  Please welcome Maruxa to
the show… [bctt tweet="The launch time is an opportunity for you to
partner with and enlist the support of those that want to cheer you
on." via="no"] Big Fat Promise: Momentum Building in a Product or
Book Launch Thank you so much for having me on the show.  For
those listening, hello, hello.  It’s nice to meet you
all.  I’m really glad to be here.  Today’s big, fat
promise… I believe that if we can create momentum when we are
launching something, like I launched Perky Perky… Holy Cow! 
The sales just show up.  So, I want to teach moment.  I
want to teach momentum building in launches today. I think that we
should care because we spend so much time and energy doing a
launch.  So, if we do it in a way that’s intentional
and allows for people to know about your product beforehand, then
your launch will be more successful.  It just makes
sense, right?  A lot of people think about product launches or
book launches like, “If I build it, they will come.”  They
think that, all of a sudden, it’s going to be an overnight success,
but there’s really no such thing as overnight success. 
There’s time and energy put in both before and during the launch,
which can really create and craft an experience for your customers
and your potential clients. Download the Complete PDF Show Notes
Free for this Episode That’s why I think it matters.  And, I
think if we do it correctly, people feel the energy and the passion
you have around it.  They want to share it, and they want to
be a part of what you are building because they believe in
it.  It doesn’t feel forced or fake; it’s a real experience
that they get to be a part of.  That’s what I love doing.
Learn

How to Create Launching Momentum

Maruxa's Quest to Perky Perky Coffee

Identify what You want to Launch

Start Gathering Your Supporters

Invite Your Supporters to Be Part of the Process

Have Your Supporters Share During the Launch

How Can I Do This If I Don’t Have a Following Yet?

Don’t forget to look at what research is showing about your
demographic.

Download the Complete PDF Show Notes Free for this Episode
Connecting with Maruxa That’s a great question.  If you want
to follow the Perky Perky process and see the journey, get onto
Facebook or on our email list.  If you want to like our
Facebook page, just look up Perky Perky Coffee.  Make sure to
add the word “Coffee” at the end because you might run into other
things if you don’t [laughs].  You can also go to
PerkyPerky.com, and if you go there, you can get a 20% off coupon
to buy your first bag of coffee. If this is something that’s of
interest to you, and you want to understand more about how I build
communities, I do consulting on that too.  I really believe
that… I want to see more.  More entrepreneurs really creating
something from their heart and from their spirit, and in turn, that
creates profit for you and for the people that you serve.  So,
I do that, and you can set up a consult with me at
MaruxaMurphy.com. Real Fast Results Community If you are diggin’ on
this stuff and really love what we’re doing here at Real Fast
Results, would you please do me a favor? Head on over to iTunes,
and make sure that you subscribe to this show, download it, and
rate & review it. That would be an awesome thing. Of course, we
also want to know your results. Please share those results with us
at http://www.realfastresults.com/results. As always, go make
results happen!