How to Gain Marketing Clarity for Your Book with Allan Dib

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Hello! Welcome to the RealFastResults.com podcast! Allan Dib is
on deck for this episode. He is a serial entrepreneur who
considers himself to be a rebellious marketer. In addition to
that, Allan is a #1 bestselling author, but it’s really the fact
that he has grown multiple businesses in a variety of different
industries that he’s being interviewed for today’s episode.


Specifically, he’s built businesses in IT, telecommunications,
and marketing. Several of his startups have been in the
telecommunications industry, and in doing so, he has faced very
stiff competition from multibillion-dollar and multinational
competitors. One of the businesses has been grown from a startup
to being named one of Australia’s fastest-growing companies by
Business Review Weekly, earning a spot on the coveted BRW Fast
100 List. Allan has also made it his life’s work to provide clear
and simple frameworks for entrepreneurs just like you! Please
welcome Allan to the show…

Promise: Book Marketing Clarity
Hi! It’s a pleasure to be on the show. The big promise that I’m
making to you today is to bring you marketing clarity. I want you
to have a good understanding of what you are going to do with
your book marketing. There’s so much hype out there, there’s so
much nonsense, and there are so many bright, shiny objects that
people tell you to follow when it comes to your marketing. There
are Facebook ads, Google ads, Amazon ads, offline marketing,
online marketing, and all of that. So, what I really want to
deliver to you is some marketing clarity so that you really know
what you are going to need to do, from a marketing perspective.
That way, you can go from using random acts of marketing, and
just throwing stuff at the wall, to really know, “Right, this is
my strategy, and this is where I need to go.”

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