The ultimate story formula, and how to use it!
Last episode: we talked about affiliate marketing, and how to not
annoy your subscribers... Introduction: Special guest… Trainer,
fitness coach and nutritionist, Neerjie… She’s also a distributor
of some top notch meal replacements and she has an...
14 Minuten
Podcast
Podcaster
Let's work together as a community of mailers and share resources and serve those subscribed to our lists and the lists our clients have. Let's discuss deep level strategies, copy angles and all the juicy segmentation, artificial intelligence and more.
Beschreibung
vor 9 Jahren
Last episode: we talked about affiliate marketing, and how to not
annoy your subscribers...
Introduction:
Special guest… Trainer, fitness coach and nutritionist, Neerjie…
She’s also a distributor of some top notch meal replacements and
she has an earth shattering story we’ll get to near the end of the
show, so stick around!
Current episode: Ultimate Story
Why…
From camp fires to office cubicles, stories (the juicier, more
authentic, ugly and raw and truer the better) transfer better than
anything….
They’re a part of the human experience and we visualize them and
remember them…
Neerjie; Anything to add to your thoughts on the power of
stories?
Method of the ultimate story…
Put a man in the jungle, introduce conflict get him out
Bullet proof formula from Broadway to Hollywood:
Core elements of a KILLER story:
-Characters
-Challenge
-Motivation
-Setting
-Obstacles
-Closing
How does this relate to email or marketing.
I know, it’s obvious, but this part might spike some wild great
ideas for you!
What if you made a FAKE made up story about your product in the
hands of your customer?
Sound like something a trustworthy company would do? Maybe not, but
that’s exactly what the Wall Street Journal did with the letter
that was mailed millions of times from the 1970’s to the early
2000s. “Two young men, they were very much alike, one subscribed To
The Wall Street Journal….”
---
Next episode teaser: SPAM BOX AGAIN! Low open rates? :(
annoy your subscribers...
Introduction:
Special guest… Trainer, fitness coach and nutritionist, Neerjie…
She’s also a distributor of some top notch meal replacements and
she has an earth shattering story we’ll get to near the end of the
show, so stick around!
Current episode: Ultimate Story
Why…
From camp fires to office cubicles, stories (the juicier, more
authentic, ugly and raw and truer the better) transfer better than
anything….
They’re a part of the human experience and we visualize them and
remember them…
Neerjie; Anything to add to your thoughts on the power of
stories?
Method of the ultimate story…
Put a man in the jungle, introduce conflict get him out
Bullet proof formula from Broadway to Hollywood:
Core elements of a KILLER story:
-Characters
-Challenge
-Motivation
-Setting
-Obstacles
-Closing
How does this relate to email or marketing.
I know, it’s obvious, but this part might spike some wild great
ideas for you!
What if you made a FAKE made up story about your product in the
hands of your customer?
Sound like something a trustworthy company would do? Maybe not, but
that’s exactly what the Wall Street Journal did with the letter
that was mailed millions of times from the 1970’s to the early
2000s. “Two young men, they were very much alike, one subscribed To
The Wall Street Journal….”
---
Next episode teaser: SPAM BOX AGAIN! Low open rates? :(
Weitere Episoden
11 Minuten
vor 5 Jahren
8 Minuten
vor 5 Jahren
11 Minuten
vor 5 Jahren
17 Minuten
vor 5 Jahren
18 Minuten
vor 7 Jahren
In Podcasts werben
Kommentare (0)