Advanced: Avoid the spam folder and hit the inbox!
Your system side - List hygiene • Responding instantly to unsubs •
Optin confirmation strategy • Removing or suppressing the unengaged
• Removing hard bounces immediately • Removing soft bounces after
the 3rd bounce • Master suppression list -...
13 Minuten
Podcast
Podcaster
Let's work together as a community of mailers and share resources and serve those subscribed to our lists and the lists our clients have. Let's discuss deep level strategies, copy angles and all the juicy segmentation, artificial intelligence and more.
Beschreibung
vor 9 Jahren
Your system side
- List hygiene
• Responding instantly to unsubs
• Optin confirmation strategy
• Removing or suppressing the unengaged
• Removing hard bounces immediately
• Removing soft bounces after the 3rd bounce • Master suppression
list
- Engagement monitoring
- DKIM and SPF
- Properly formatted HTML
- Careful wording selection (spam assassin)
- Equal image to text ratio
- Monitoring abuse@ and postmaster@ addresses
- Volume and consistency
- Obey the law (can spam act)
Off your system factors
- Blacklists
- Accreditation programs
- ISP feedback loops
- ISP whitelisting
- List hygiene
• Responding instantly to unsubs
• Optin confirmation strategy
• Removing or suppressing the unengaged
• Removing hard bounces immediately
• Removing soft bounces after the 3rd bounce • Master suppression
list
- Engagement monitoring
- DKIM and SPF
- Properly formatted HTML
- Careful wording selection (spam assassin)
- Equal image to text ratio
- Monitoring abuse@ and postmaster@ addresses
- Volume and consistency
- Obey the law (can spam act)
Off your system factors
- Blacklists
- Accreditation programs
- ISP feedback loops
- ISP whitelisting
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