Key Word Marketing with Dave Chesson from Kindlepreneur

Laura with Dave Chesson, author and founder of Kindlepreneur about
using key words to market your book and even choose to write on a
topic for which there is a market. There are generally two ways to
make money as an author. One is to have a large platform and the
other is to have a discoverable book for which there is a good
market. Two ways you can help ensure success: write about something
the customer is looking for and if the books out there are
something you can beat. As John Lee Dumas said, “Its’ better to go
a mile deep and an inch wide versus a mile wide and an inch deep.”
Look into Amazon Best Seller Rank or ABSR. Do some research on what
is out there in terms of books on a topic and what their sales rank
is. There are about 4.7 million books out there right now. Then
look at the books out there, are the covers good, are there poor
ratings? Ask yourself if you could write a better book. If their
ABSR is good and the quality of what is out there is poor, you have
a good chance of selling well. You can also search the Google Key
Word Planner and google will tell you how many people a month are
using those key words. It will also give you suggestions, synonyms,
etc. You might find out there is a huge market or none. Dave has
written seven books via pen names and he has chosen to use pen
names due to his work for the military. Each book makes between
$700 and $2000 a month per book without building an author
platform. Good for authors to know that while an author platform is
good to build, there are alternatives to this approach. This
approach is also good for those who write books that are not part
of their public persona like erotica etc. This approach is also
similar to what Tim Ferriss did with market testing his book title
for “4 Hour Work Week.” Basically doing market research for your
book prior to releasing the book or even writing the book can
really help you sell well and make more money. Dave is about to
launch a service called KDP rocket – it is an amazon book idea
validator and it will tell you how many people type a certain term
into amazon and it will also tell you how books with those keywords
make. The tool will help you figure out if there is a market and if
you have a chance in that particular market. It will launch end of
June. KDP was designed to provide book marketing tactics for
writers and currently has 45,000 subscribers. Dave is also the one
who answers the contact page questions himself directly. We also
discussed the importance of marketing and writing your book
simultaneously. Most authors will wait to market until they are
done writing or almost done writing. If you do it simultaneously,
not only are you increasing your marketing but you will likely
create a better product as well. Dave also is a big advocate of
paying it forward so if his works helps you, he asks you to pay it
forward for others. You can connect with Dave and Kindlepreneur at
www.kindlepreneur.com. If you want more information on Laura
Powers, you can go to her website www.laurapowers.net. You can also
find updates on the podcast by following the Write Hot Podcast on
Facebook.