Chrysi Philalithes - Love of Truth - Digital Marketing Pioneer With Bono's RED Organization

Imagine starting an Internet company amidst the wreckage of the
first Dotcom crash, then growing that company to 250 people and
selling for nearly $200 million. Next, a bit of "healthy stalking
and serendipity" got Chrysi Philalithes to RED, Bono's AIDS
organization, where, as Chief Digital Officer, she mixed
technology and altruism to creatively raise $600 million and
improve global health over 10 years. "It was really the dream
brand for me because it combined all of my interested: tech,
culture, entertainment, media and purpose,” says this
digital/marketing/communications superstar. Such thinking put
Chrysi on The Guardian’s “50 Women to Watch” list. And drives her
involvement today as the founder of NYLON LAB, a culture and
innovation lab serving for-profits & non-profits ranging from
The Grammys to For Freedoms. The fourth guest in our Wide Awakes
activation, Chrysi personifies the notion of trusting intuition
(it doesn't hurt when that intuition borders on magical). "What I
learned was to trust my gut of how people communicate, because
I’m fascinated and obsessed by that. And then not be afraid to
jump, even when it was something completely new," says our
amazing next guest on Swan Dive!



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