Clark Butcher - Victory Bicycles - Bike Lover Revolutionizes the Bike Shop Game

Clark Butcher will be the first to tell you he is addicted to
endurance athletics. He started running age 7, completed his
first half marathon at 11 and discovered triathlons at 14, where
he naturally excelled in cycling. By 16, Clark was competing in
the Junior World Cup in Canada, National Championships and
pro-caliber events throughout the US. This culminated in 2002,
when Butcher spent a summer racing throughout Europe with the
German National Team. Clark founded Victory Bicycle Studio in
Memphis in 2010 and has grown it from a part-time project to a
national industry leader in bicycle retail. Victory is to bike
shops what the Apple Store is to electronics. And his "Couch to
50" program has changed the way a community finds both fitness
and friendship on a bicycle. One of his many satisfied customers
said it best, "No matter what you do, every time he gives some
information, something sticks that didn’t stick before.”

Couch to 50 video!


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