#4 The right questions to ask your target market | Joseph Anderson

Joseph Anderson started his first company, Chisel in 2011, which
initially was as a social network platform and pivoted to a
content creation tool that could be used to put quotes on images.
After working on it for 3 years, he decided to stop and focus on
something else. Then in 2017 the idea for MightyScout was born, a
tool for digital marketers that finds and tracks brand-relevant
Instagram influencers.


What to expect from the whole interview
 
- Why his first company failed and the learnings he took away
from that experience
- How the idea came up for his current company, MightyScout
- What questions to ask when embracing yourself in a new
market
- How Joe managed to generate demand for his product
- What does the future hold for influencer marketing


Contact :
Twitter: @Anderson760
Blog: Yoshyosh.com