#10 Why understanding people is the primary skill you need in life | Beirem Ben Barrah

Beirem Ben Barrah is the co-founder of Neurofied, a Brain &
Behavior Academy for professionals that aims to bridge the gap
between business and science. Together with his co-founder Dr.
Evert Semeijn and a team of psychologists Beirem finds the most
insightful theories and turns them into simple and practical
frameworks, tools and processes that anyone can use.

What we talk about :  
[1:29] Insights that pushed Beirem to become an
entrepreneur
[2:21] Mistakes and learnings from his first companies
[4:51] Mindset he had when he started his first business
[7:08] How Beirem started Neurofied without a background in
psychology
[10:26] How he convinces companies to become clients
  
[13:20] System 1 and 2 of the brain
[15:35] How to give negative feedback
[21:43] When to trust intuition
[28:08] Factors that influence our decision-making
[30:53] Biases that affect Beirem personally
[34:58] Most common biases for entrepreneurs  
[37:59] Neuroscientific facts that companies can implement to
boost sales & growth
[44:50] Mental hacks to get through hard times
[48:38] Psychological realization that impacted Beirem's
life
[53:16] Resources and recommendations in the field of
neuroscience
[55:43] Key takeaway  

Contact :  
Linkedin: https://www.linkedin.com/in/beirem/
Website: https://neurofied.com  

Resources mentioned:  The Tim Ferriss Show