#25 How to build your brand on social media | Carlos Gil

Carlos Gil is the author of The End of Marketing: Humanizing Your
Brand in the Age of Social Media and AI, an international keynote
speaker, and award-winning digital storyteller with over a decade
of experience leading social media strategy for global brands
including LinkedIn, Winn-Dixie, Save-A-Lot and BMC Software.
  

A first-generation Cuban-American, Gil’s work has been featured
by CNNMoney, Harvard Business Review, Inc., Entrepreneur, and
Social Media Examiner in addition to dozens of trade
publications. Presently, Gil is the CEO and founder of Gil Media
Co., a full-service digital marketing firm with offices in Los
Angeles and Miami, which works with Fortune 500 clients.
 

What we talk about:  
[1:45] How Carlos  grew up  
[3:38] What does it mean to humanize your brand  
[5:25] Branding from a Solopreneur’s perspective
[8:22] How should you share your mission online that others can
relate
[12:38] Calrose’s social media strategy
[18:00] Should a brand stick to one pillar
[18:41] How can we be creative in posting content
[20:26] How to build a community
[24:03] How to grow your brand without ad budget
[25:43] How to be a little bit salesy  
[26:50] Troubles Carlos experienced
[28:40] Strategies to convert your first clients  
[33:40] How to be prepared as every platform has its
momentum
[35:04] Last takeaway  

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STAY IN TOUCH! Connect with Carlos  
Linkedin: https://www.linkedin.com/in/carlosgilonline/
Instagram: https://www.instagram.com/carlosgil83/  
Twitter: https://twitter.com/carlosgil83?lang=de
  

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LinkedIn: http://bit.ly/3bmQ6lW
Instagram: http://bit.ly/2Hb0uiV  

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