E01 - Look Who Just Walked in the Door; Inside Southwest's Decision to Join the GDS Party

Starting in 2020, Southwest Airlines at long last will provide
content and full booking capabilities in the global distribution
system. What does this mean for the travel industry?

In this episode, we discuss:
»The GDS and the role it plays in air travel
»Southwest’s decision to enable GDS bookings
»The impact this is likely to have on the travel industry as a
whole
»How travelers and travel program managers can prepare for what
lies ahead