E02 - From Partner to Owner: Inside the Enterprise/Deem Acquisition

Travel technology provider Deem first partnered with global
rental car provider Enterprise
in 2011, and in 2016, Enterprise took a minority stake in the
travel platform. In the first
quarter of 2019, Enterprise officially acquired Deem, taking
their relationship and partnership to a whole new level.

In this episode, we address the following questions (and more)
with John Rizzo,
Deem CEO:



What is Deem, and what is its role in the travel ecosystem?

What was the reasoning behind the acquisition?

How will Enterprise impact the future of Deem?

What impact is the acquisition likely to have on the travel
industry as a whole?