Marketing Hotseat with a General Contractor: Meet Jesse DeBenedictus, Adventure Guide

Marketing for Humans: Bringing the Human Back into
Marketing. Hello. I’m Christina Frei, founder of Innate
Marketing Genius, where how you love to help people informs how
you get business. Do you know your deepest why in serving
others?  I have identified 5 Innate Marketing Genius types,
and knowing your type answers this question. The types 
include Nurturers, Adventure Guides, Door Openers, Steady
Presences, and Celebrators.  Discover your genius type here.


Season 5: Marketing Hotseats


I decided that I needed to show the magic of people’s deepest why
in action.  In Season 5 of Marketing for Humans, I get to do
this. I put myself in a Marketing Hotseat,  invite dynamic
entrepreneurs as my guests, and act as my guest’s marketing
consultant for 45 minutes or so.  If you want some calmer,
more authentic marketing ideas, these are your episodes. 


Sometimes, you’ll even get the input of my colleague, Jenn
Wentworth, a digital marketing expert based in New Hampshire.


Today we will hear from Jesse Debenedictus, founder of WORKS, a
remodeling company based in Gloucester, MA. Jesse’s team
specializes in kitchen and bathroom renovations,  they
really do it all, which you will hear about soon. Jesse first
became an entrepreneur in eighth grade, when he gardened and
landscaped for local families. A few years after college, he
realized that construction, from digging foundations to designing
custom carpentry, was his first love and he founded WORKS. Jesse
is an Adventure Guide, which means he sees what’s possible for
his peeps way before they do and he takes bold action in his own
life and work. Let’s hear about Jesse’s business and do a
marketing brainstorming session to bring out this bold Adventure
Guide. 



Meet with Christina


Works by JD