How to Market a Shiver: Cold Dipping with KyAnn Anderson-McKernan

Today I have a special treat. We are joined by KyAnn Anderson,
the leader of the WH Wolfpack, named after Wim Hof, the cold
plunge guru.  KyAnn started this group in November 2020 with
her husband and another couple. By November, it had grown to 30
people.  Now, even in February, 20+ people show up to dip in
the Atlantic Ocean north of Boston 2x a week.  What I
appreciate about KyAnn is that she embodies one of the marketing
archetypes I study: the Celebrator.  She loves to
bring the good life, and she’s a walking party wherever she goes.
Just ask the Wolfpack members. She’s a natural marketer, on
Instagram with lots of jolly posts about in the ocean.  I’ve
personally been inspired by KyAnn’s fortitude and have been
cold-dipping since June 2021.  2 days after I recorded this,
I did one of the hardest things I’ve ever done: dipped in 40
degree water during an ice storm and low tide. 

KyAnn's Background
KyAnn has been a registered Architect and LEED Accredited
Professional since 2007.
While remaining active in design, KyAnn’s career focus shifted in
2016, when s he started utilizing her talents to increase health
and wellness through helping others, following her battle with
cancer. Her role as Marketing Director of CannMed Events (founded
by Medicinal Genomics) prioritizes cannabis science, innovation,
and collaboration, to advance the industry and improve patient
care, by way of CannMed, a yearly cannabis science
conference.

@whwolfpack on Instagram

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