Creatives In Music 4 - Making Friends with Brands

Creatives in Music 4: Making Friends with Brands

Quick message for early artists. If you are looking for creative
route for growth outside of your current circle, find common
values with other brands or identities and cross pollinate those
audiences.



Just like when you make friends, teamwork and sponsors are the
same - you find a common interest and share your love for it. Its
all part of the journey!



Anything not authentic is obvious, so even if an audience looks
big or tempting - approach at your own peril! Integrity over all
IMO.