Weekly Endeavours #3 --- (Artists 'Making Friends' with Brands, Caffeine TV & Drake Partnership)

Weekly Endeavours Episode 3:  A weekly video summary of all
the insights, news and updates in the music & gaming world
full of free advice for creatives from the last week.  


--- Artists Making Friends with Brands 


When a developing artist has already made waves amongst their
friends and family, what else can they do apart from perform
more? Aside from digital marketing, contextual partnerships by
'making friends with brands of similar value' can help
cross-pollinate audiences.  


--- Caffeine TV & Drake Partnership 


Caffeine TV is a brand new streaming platform hitting the press
with a partnership from Drake. Starting with Drake hosting rap
battle event series, Caffeine TV aims to build content to rival
the likes of Twitch, YouTube and Netflix all in one. Drake's
influence has previously helped Twitch and Fortnite gain popular
culture traction ('Permission'). One to watch  


Any questions, queries, comments welcome. Thank you,   


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All views, advice and opinions are my own.