Researchers of the Month: Dr Miriam Rahali and Professor Sonia Livingstone Discuss #SponsoredAds and the Impact of Influencers on Children

Our Researchers of the Month, Dr Miriam Rahali and Professor
Sonia Livingstone, talk to Dr Weston about their recent report,
which examines the impact of influencer culture and embedded
marketing on children. Given that 95% of YouTube videos aimed at
children aged 8 and under contain advertising, and that 97% of
5-15 year olds use video-sharing platforms (with 57% spending 2.5
hours per day watching), they address the non-traditional
marketing opportunities open to influencers and the impact they
can have, before turning to recommendations and advice.