Colorado Aims for a Million EVs

Colorado leaders aim to have close to one-million electric
vehicles zooming about the state by 2030. In this episode of Grid
Talk, host Marty Rosenberg talks Alice Jackson who is the
President of Xcel Energy – Colorado. They discuss efforts to
lower the barriers for customers to purchase EVs, from tax
credits to infrastructure.


“It is a big target and a goal but it’s one that we’re really
excited about taking on,” said Jackson.


Jackson described Xcel as an enabler when it comes to
transportation electrification, with the company providing more
than just the electricity.


“Whether that’s installing charging stations or helping customers
understand what that lifestyle looks like; that’s where we’re
getting engaged.” 


And she answers the question about what kind of impact the EV
push will have on power generation and distribution. 


“This really is a partnership on figuring out how do you
incentivize that charging to happen at the right times of the day
so you don’t have to add more infrastructure to the system that
would increase the cost.”


Alice Jackson has been the president of Xcel Energy – Colorado
since 2018. Previously, Ms. Jackson was area vice president of
Strategic Revenue Initiatives, leading the company’s revenue
growth strategy. From 2013-2016, she was regional vice president,
Rates and Regulatory Affairs, Xcel Energy - Colorado. Jackson
joined Xcel Energy in 2011 as regional vice president, Rates and
Regulatory Affairs, Xcel Energy – Texas, New Mexico. She has a
wealth of experience in managing government and stakeholder
relations, as well as developing innovative products and services
for customers gained over a 17-year career in the energy
industry.


Jackson received a Bachelor of Science in Management Information
Systems from Texas A&M University and completed the Harvard
Business School Program for Leadership Development.