ITB 066 Spy on Competitors

Do you know what your competitors are doing online?

It is not that you want to become a spy but you do want to spend
some time spying around. You need to know what your competitors are
doing online. This will help you understand the scope of your
blogging business, gain new ideas and make sure that you are
actually competing.
As a blogger we are super focused on creating content or we should
be. Sometimes we are just obsessing about it or is that just me? It
is important to take a step back and see what others are doing,
figure out what we could improve upon and make sure that we are in
line and on track.
I did this recently and I realized that I am missing the boat a bit
by not providing great downloads. I should be creating give-aways
for the readers and creating check lists. Now, I am working on that
and will be creating some to accompany my post popular posts. That
was my big take away from this exercise, what will be yours?
You are going to want to set aside about two hours for this task
but I do believe it will be well worth your time.
Here is a quick digital checklist for you:
. Make a list of 5 of your competitors
.Find each of their websites.
.Is their blog mobile responsive?
.Does their blog look current and attractive?
.How many post have they released?
.What is their frequency? (Look for a sitemap)
.When did the post their latest blog post?
.Do they have Social Media connected to their blog?
.Are they using Social Media?
Of course, you should do the same type of audit on your blog as
well. It is important to take stock of where you are and where you
should go with your digital marketing efforts.

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