Viche is Black Colombia in a Bottle - Lizeth Martinez's Story

VICHE (pronounced bi-che) is a type of alcoholic beverage made from
sugarcane by Afro-Colombians on the pacific coast. In Sept 2021
viche was declared a part of Colombia’s intangible cultural
heritage by UNESCO - Yet many people have never even heard of, much
less tried the drink.

On this episode of the Colombia Podcast, we talk with Lizeth
Martinez, the owner and marketing force behind the fast-growing
viche brand - Viche Canao. She's also our first Afro-colombian
woman on the show!

Lizeth is from Chocó, a region in Western Colombia seemingly
forgotten and ignored by the Colombian government. El Chocó is
known for its predominately Black population and is considered one
of the poorest parts of Colombia. Lizeth's family and many others
families in Choco have made viche in their homes for many
generations. However, only now are they able to legally
commercialize the drink. Due to a lack of money and marketing know
how in el Choco, most of the families are unable to take advantage
of the commercialization of the drink. Lizeth is one of the people
working hard to change that.

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any questions in comment below.

Follow Viche Canao on Instagram: @viche_canao
Follow us on Instagram: @podcastcolombia