Audra Robinson, Creator of Rocky Robinson, on Why Diversity is so Important in the Market, Why Representation Matters, and How She Built Her Company From the Ground up Out of Her Dream of Showing Girls Their Limitless Possibilities.

In this episode, we speak with Audra Robinson, the creator and
founder of Rocky Robinson. Rocky Robinson aims to be a brand that
is relevant and specifically made for Black girls, to teach them
to love themselves from the inside out. Audra shares with us all
about how Rocky was born, how she was able to get this company
off the group, and that representation matters! 


Audra Robinson, founder of Rocky Robinson, was born a dreamer. It
was her imagination, creativity and vision that brought Rocky to
life. After over 15 years of working in the retail marketing
industry, often being “the only” in the room, she noticed that
something was missing, a brand that was relevant and specifically
made for Black girls. 


Launched March 2020, Rocky Robinson, a self-care brand for girls,
was created to teach Black girls to love themselves from the
inside out with personal care products including shower gel,
lotion and lip balm- and we have hand sanitizer too! Rocky was
created because representation matters!   

The heart and mission of Rocky is to show  girls their
limitless possibilities and celebrate their brilliance, beauty
and magic with social and digital content. Our heart and mission
is to align with organizations that are dedicated to providing
better outcomes for Black girls, and we will use portions of the
proceeds to help girls pursue their greatest vision for their
lives, including helping put girls through college.  


To learn more, shop or donate purchased products visit,
www.itsmerocky.com and on Instagram @youresocuterocky.
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