104 - Sales Meetings, Part 3: Running a Successful Meeting

No amount of planning can make up for a poorly run meeting. In
this episode, I share the science behind setting the tone, action
steps for running a great meeting, and advice on dealing with
adversity when it comes.  


Running a great meeting isn’t easy. People come to meetings with
other priorities on their minds -- a looming deadline, a sick pet
at home, etc. It’s your job to manage people’s behaviors and
moods, make your objectives clear, and keep everyone
engaged. 


Having a plan before a meeting is important, but it can’t
substitute the skills you need to set the tone and to be a good
meeting facilitator. Ultimately, your ability to control the
mood, pace, and flow of a meeting has a huge impact on the
outcome. 


That’s why in the third episode of the #SalesMeetings series on
Modern Sales, I’m sharing the science behind setting the tone,
action steps for running a great meeting, and what to do when
things go wrong. Throughout this series, I’m covering how to plan
meetings, run them successfully, and what should happen
afterward.


You’ll learn: 


The psychology of emotional contagion


The mood you bring into a meeting matters -- it’s a fact. Our
feelings are influenced and affected by those around us. I’ll
discuss some of the research on the science behind emotional
contagion and why your emotional tone is so critical to running
effective meetings. 






Actionable steps to run your sales meeting effectively


When you’re running a meeting, your job is to facilitate and
manage the mood. I’ll discuss action steps you can begin
implementing right away, including how to make your goals clear,
build rapport, improve the mood, move forward on decisions, and
much more. 






What to do if a meeting isn’t going well


Sometimes meetings take a turn for the worse. People are
distracted. It’s not a good fit. Sometimes, even you miss the
mark. What’s important to know is how to handle the situation
before the meeting ends. I’ll tell you how I confront and resolve
the issue. 






Mentioned


Sign up for our newsletter


Check out our training programs


#SalesMeetings: Why Bad Meetings Are Killing Your Numbers


#SalesMeetings: What to Do Before Every Meeting to Make It a
Success


The Surprising Science of Meetings by Steven Rogelburg


Logan Nickelson at Music For Makers





Want the full transcript? Visit the show notes
page on our website:


https://servedontsell.com/modern-sales/how-to-run-great-sales-meeting 


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