106 - [Interview] Buyer Isights: How Enterprise Clients Buy with Ariel Yoffie (Former IBM)

In order to know how to sell, we first must understand how buyers
buy. And if you’re selling into Fortune 100 companies, you’ll
definitely want to hear former IBM employee Ariel Yoffie’s
in-depth, step-by-step process for evaluating vendors. 





Want the full transcript? Visit the show notes
page on our website:


https://servedontsell.com/modern-sales/how-enterprise-clients-buy 


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