107 - [Interview] Buyer Isights: Finding the Gaps with Bill Ball

Finding the gaps within an organization provides opportunity.
It’s those gaps that enable a sale to take place - just ask Bill
Ball. In this Buyer Insights episode, Bill shares what it takes
to sell into his own organization, and has a surprising request
for all sellers. 





Want the full transcript? Visit the show notes
page on our website:


https://servedontsell.com/modern-sales/buyer-insights-bill-ball 


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