112 - Pain Points: Do buyers respond more to pain or gain?

Is it better to focus on your prospect’s pain points, or what
they stand to gain? In this episode, we’ll dive into the science
of how buyers make decisions and which messages are more likely
to move them to action. The results might surprise you...





Want the full transcript? Visit the show
notes page on our website:


https://servedontsell.com/modern-sales/pain-points


---


Get a daily sales insight sent straight to your
inbox:


Subscribe to the daily sales insights newsletter





Don't miss a single episode:


Subscribe on Spotity

Subscribe on Apple Podcasts






Like what you heard?


Help us get the word out by leaving a rating and review on
Apple Podcasts.


See Privacy Policy at https://art19.com/privacy and California
Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.