123 - [Interview] How Professional Services Buyers Buy with Hinge Marketing's Lee Frederiksen

How is expertise bought, and how should you sell yours? Hinge
Marketing asks this question over and over again, and they do
research on how professional services buyers make purchasing
decisions. In this episode, Liston interviews Lee Frederiksen to
discuss what he's uncovered in his research that we can apply to
consultative selling. 





Want the full transcript? Visit the show notes
page on our website:


https://servedontsell.com/modern-sales/hinge-marketing-lee-frederiksen


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