Redesigning a Legacy Brand with Levi’s CEO Chip Bergh

Levi’s blue jeans have evolved from work uniforms for gold miners
to fashion pieces for consumers around the world. Hear from Chip
Bergh, Levi Strauss & Co. CEO, on how the iconic brand has
remained relevant in retail by navigating changes in style,
innovating its manufacturing process, and facing challenges from
athleisure wear head-on, all while staying true to the company’s
core values. Bergh spoke at CNBC’s “Evolve” Conference in Los
Angeles.