Should a Small Business Owner Speak Out or Stay Silent?

When her San Francisco ice cream shop became the target of
vandalism, owner Robyn Sue Fisher refocused on her business’s
core mission and values, reopened her store, and is spreading a
message of tolerance of love.


Plus, University of Michigan Assistant Professor Marcus Collins
on the risks and rewards for small business owners when it comes
to speaking out on political, social, and other hot button
issues.


They both spoke with CNBC “Squawk on the Street” & “Money
Movers” Co-Anchor Sara Eisen on December 14th, 2023, during
CNBC’s Small Business Playbook.