14. Spaced Learning with Feed Your Elephant

For episode 14 of Reworked, Rachael catches up with Jim Gant
and Keith Grafham, the team behind Feed Your Elephant, an
exciting new start-up set to change the way people learn.


Have you ever stayed up all night cramming for an exam, only to
find yourself drawing blanks the next day? That’s because our
brains aren’t built to work that way.


Scientific evidence suggests that we learn much more effectively
by absorbing small amounts of information over a sustained
period. This is called spaced learning.


Jim has employed this science to create Feed Your Elephant, a
series of applications designed to help you integrate new
knowledge into your long-term memory. You can currently download
the free apps to learn anything from capital cities, to the names
and characteristics of wines.


However, the technology can also be used to supplement in-house
training sessions. Spaced learning banishes the element of
competition present in most other learning environments. It also
uses the speed and accuracy at which you retain information to
formulate personalised content and reminders.


Rachael talks to Jim and Keith about what the future holds for
their spaced learning start-up. She learns the logistics behind
the science that fuels it, and finds out how the company has
already taken great leaps to boost confidence and performance in
workplaces across the UK.


You're listening to Reworked, the EW Group podcast on workplace
culture.


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