Series 3, Episode 7: Encouraging diversity in advertising at Channel 4 with Matt Salmon

In this episode of reWorked Matt Salmon, Head of Agency &
Client Sales and Commercial Marketing at Channel 4, joins Gill,
EW’s Marketing Manager, to discuss the origins, objectives and
outcomes of C4’s Diversity in Advertising Award. Find out how
it’s contributing to a more diverse advertising, broadcasting and
cultural landscape and about the contribution made by the world’s
largest piece of research ever carried out on diversity in
advertising.

You’re listening to reWorked, the EW Group podcast on company
culture.

For more on EW Group and the work we do to create inclusive
cultures, follow us on Twitter, LinkedIn or visit our website.