Cathlyn Melvin: How to Climb the Purpose Pyramid

Cathlyn Melvin is a copywriter and advocate for mission-driven
businesses. With a degree in theatre performance, a minor in
writing, and over a decade of experience as an educator,
professional actor, and entrepreneur, Cathlyn lifts the voices of
mission-driven businesses, helping them grow their reach, impact,
and revenue so they can change their lives and change the world.
Her expertise has been featured in Thrive Global, The Writing
Cooperative, Americans for the Arts, and in sales and web copy for
mission-driven brands across industries. She’s been an invited
guest expert on Much More Media, The Candour Communication Podcast,
The Think Courageously Podcast, and will present at TEDx Ocala in
November 2021. Through her work as a copywriter and advocate,
Cathlyn seeks to shape our collective understanding of the value of
“nonprofit” and “for-profit” organizations by redefining what makes
a business “good” or “bad”—leading us toward the impact-driven
service culture we all deserve. Connect with Cathlyn:
https://www.instagram.com/cathlynmelvin
https://www.linkedin.com/in/cathlynmelvin
https://www.facebook.com/cathlyn.rightcatcreative Cathlyn's call to
action: Visit her website: www.rightcatcreative.com D's call to
action: - Share your biggest takeaway over at Instagram tagging
Cathlyn: https://www.instagram.com/cathlynmelvin and myself
www.instagram.com/dijanallugolli - Rate the podcast on Android or
Apple: https://reviewthispodcast.com/insider - Check our website
for ways to collaborate with D: www.dijanallugolli.com LOVE +
GRATITUDE D