Getting Naked - With Author and Entrepreneur Joel Primus

My guest today is an inspiring person who has had tremendous
success. Joel Primus is an author, speaker, award-winning
documentary filmmaker, serial entrepreneur, and a man behind a
premium underwear company Naked. Joel co-founded Kosan Travel ,
which launched one of the most successful Kickstarter apparel
products of all time — reaching over $1M in sales in 30 days. He
appeared on CBC’s hit show Dragon’s Den, was one of the inaugural
BCBusiness 30 Under 30 entrepreneurs, and is also the author of a
brand new book, Getting Naked.- The Bare Necessities of
Entrepreneurship and Start Ups.


Here Joel tell the story of a massive stumbling block his company
overcame at 11:42 min in.


"We got this order from Holt Renfrew, and I'm like, oh my gosh
we're gonna be huge! Ya know fast forward, I get a call and
somebody's like - I now know why you call the underwear naked,
because it doesn't stay on when you were it.  And I'm like,
what do you mean? He's like, it falls right off. And obviously
the feeling where your heart goes into your stomach - and sure
enough, we had not design the product correctly for a number of
the size categories, and the underwear just shot right off. - ya
know, our waistband less theory had failed, and I had to retract
19,000 pairs of underwear I had to figure out how to turn the
business around with this thing, and like, failure asks you the
question - do you wanna keep going?"


 


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