Kirstine Stewart - Head of Shaping the Future of Media, at the World Economic Forum

This weeks guest has a bio that's so impressive, and she
continues to dazzle - it's Kirstine Stewart! If her name sounds
familiar it might be because she is a high profile media
executive and author of the bestselling book: Our Turn.  


She is currently the Head of Shaping the Future of Media at the
World Economic Forum. She was formerly the Head of English
language services at the Canadian Broadcasting Corporation,
Vice-President of Media at Twitter, and President and Chief
Revenue Officer of TribalScale...to name a few.


Kirstine is married to the Honourable Zaib Shaikh, the former
star of Little Mosque on the Prairie, and the current consul
general of Canada in Los Angeles.


At hear 17:35 Kirstine Stewart share a story about the right way
to handle a sales deal.


"One of my earliest sales opportunities was to sell The Raccoons
to Saudi Arabian television. They were willing to buy it site
unseen, the BBC had just bought it, France 2 had just bought it,
it was selling wildly globally, and it's a kids show - so should
be relatively safe. But when I warned them that, ya know, given
that they're a Muslim country, and that some of the main
characters were pigs.... that they shouldn't be buying the same
site unseen. That might want to consider that before doing so. I
could have in that pitch made that sale immediately, but it was
not the right deal to close. They said thank you very much, they
did not buy the show, they came back later and bought a whole
lotta other content afterwards anyways. So understanding what you
client or audience needs is so important, and the authenticity
means you're giving them what they need and what they want - and
exactly that."


Check out Kirstine Stewart's book! - Our Turn


Check out the book! - Fearless: Girls with Dreams, Women with
Vision


The Fearless Women Podcast


fearlesswomenpodcast@gmail.com


The Beacon Agency


The World Economic Forum


Sponsors:


BDC


Lockheed Martin


Export Development Canada