Ursula Eysin - CEO and Founder of Red Swan Vienna

Well, My fearless listeners, these remain challenging times and
our resilience continues to be tested … and tested. Sometimes, It
can feel like we’re swimming in an ocean of uncertainty. The
future is uncertain but what if I told you you can turn that
uncertainty into a competitive advantage? 


My next guest, Ursula Eysin has answers on how to do this. She’s
a creative strategist who helps, entrepreneurs, start-ups, and
governments do precisely that. To turn uncertainty into an
advantage using the scenario thinking method. She’s the CEO and
founder of Red Swan Vienna and will help us imagine and create
our future. I love the sound of that.


Listen till 11:44 to hear Ursula talk about why people don’t like
uncertainty and where that feeling comes from.


“No one likes uncertainty. People hate uncertainty. But actually,
we have this basic human uncertainty, which already starts with
do other people like me. And that sounds very trivial, but
actually, our psychology did not really change in the last
thousands of years. So when we were not liked by the group, by
the others, in a tribe or in the caves, there was actually a
question of life and death.


So we still do have this reaction. So this is our basic
uncertainty and it's actually quite frightening. So I would not
try to tell people just, uh, give up on certainty because I know
we need, in some places, we need some kind of certainty. We need
to feel safe.”


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