Fundraising through Digital

Michael Docherty (Cancer Research UK) on how clicktivists,
slacktivists and hacktivists are helping us beat cancer sooner. At
the Annual TORCH Digital Humanities lecture Michael Docherty
(Digital and Strategic Marketing Planning Director, Cancer Research
UK) discusses the #nomakeupselfie campaign, the difference between
'feeling digital' and 'being digital', and why we should use
digital to put more control in people's hands.