Knowledge Exchange Showcase - Understanding Visitor Engagement of Free Heritage Sites Using Social Media

Kathryn Eccles (Oxford Internet Institute), gives a talk on her
Knowledge Exchange research project on using social media data to
understand visitor engagement at heritage sites. Kathryn Eccles,
Oxford Internet Institute Dr Kathryn Eccles has been a Research
Fellow in Digital Humanities at the Oxford Internet Institute since
2008. Kathryn is currently the PI of the Cabinet project, which has
developed an interactive, mobile-optimised digital platform to
support and encourage object-based learning. Kathryn’s research
interests lie primarily in the Digital Humanities, ranging from the
re-organisation of cultural heritage and higher education in the
digital world and the impact of new technologies on Humanities
scholarship and scholarly communication, to broader debates
surrounding the human and social aspects of innovation and
technological change. In 2014, Kathryn was appointed as the
University of Oxford’s first Digital Humanities Champion, in which
capacity she played a leading role in developing the
cross-University Digital Humanities strategy, advocating for
Digital Humanities within the University and externally. Building
on the University’s strengths in Digital Humanities, Kathryn
continues to develop and contribute to training provision for all
career stages and facilitates the embedding of digital practices
and methodologies into Humanities teaching and research.