Consumer Boycotts: Does Putting Your Money Where Your Mouth Is Actually Matter?

Chick-fil-A announced it will be closing its first U.K. store just
eight days after opening. Its landlord in Reading, England
announced it will not renew the Atlanta-based company’s lease after
pressure from local LGBTQ groups protesting the chain’s record on
same-sex marriage rights. Chick-fil-A is not alone. Nike, Amazon,
and SoulCycle are just a handful of other corporations that have
become targets of boycotts that spread quickly on social media.