The Man Who Recalled Newsom: Mike Netter

Today, The Two Mikes spoke with remarkable gentlemen named
Mike Netter

Mr. Netter lives in Los Angeles and he and only a handful of people
-- all political novices -- and a $1,000 war chest at the start,
but joined together to form an organization called "Rebuild
California" which conducted a grassroots campaign -- the largest
volunteer-based recall campaign in U.S. history -- that garnered
2.1 million votes to force a recall election against Democrat
Governor Gavin Newsom.

Although Newsom won the recall election, he and his party were
forced to spend $90 million to defeat the recall process engineered
by Rebuild California. Mr. Getter said that the organization took
advantage of the fact that California is by its constitution a
"direct democracy” and citizens can organize to campaign for
recalls, referendums, and initiatives. Twenty other states in the
Union have the same constitutional opportunities. Mr. Netter also
said that he and his partners in the recall campaign learned the
following extremely valuable truths about grassroots
campaigning.

--Stay as far away from "political consultants" and their companies
as possible, they are ineffective and horribly expensive. To make
the point Mr. Netter pointed out that in California an individual
can purchase from the state the voter data for its 22 million
voters for $50.

--Door-to-door campaigning and the use of email to contact voters
is far less expensive and far more effective than using campaign
information by mail. Sending two million political flyers by mail
costs one million dollars, while sending one million campaign
emails costs $10,000. (Rebuild California sent out 36 million
emails in the recall campaign.)

-- In California the key demographic was not Black, Asian,
Hispanic, LBGTQ, etc. --as the media tells their viewers -- but the
over-55 Californians who turned out at a 55-percent rate.
Mr. Getter noted that there are six million Hispanic voters in
California whose turn-out rate is $25%, and that other minorities
more or less mirrored that low turn-out rate.

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