How To Transform Your Running with a Simple, Yet Powerful Digital Training Tool: Tim Surface

To this day, many athletes and coaches use some combo of
spreadsheets, emails, calendars, and even paper to plan and
record their training. There is a better and more simple way,
thanks to the technology of companies like Final Surge. CEO TIm
Surface joins Coach Claire to explain more.


In this episode, you learn:


why to log your runs to track progress

how planning your running schedule digitally can save you
time

how to work with a coach on a digital platform

how technology has advanced to make planning your training
and/or working with a coach easier, cheaper, and more
effective



Once you decide that you really like running and want to work to
get better at it, the first step is tracking your progress. The
simplest way to do that is to wear a basic watch and write down
how far and how fast you ran on a piece of paper.


This is how runners have been doing it for perhaps hundreds of
years. Now with technology like GPS watches and the apps that go
along with it, we can track dozens of data points about our runs
and share every detail with the internet.


The next step beyond simply logging our runs, is coming up with a
plan that will help us achieve our running goals. We can come up
with something ourselves, we can follow a premade plan from a
book or online, or we can work with a coach to truly maximize our
progress.


Many athletes and coaches today still use some combo of emails,
spreadsheets, and even paper schedules to work together. While
that can work, it’s cumbersome and time consuming. Fortunately,
there is technology out there that can make this process work so
much better for both athletes and coaches.


Today, we talk about one of the companies out there that is
creating the platforms that make training better. It’s called
Final Surge and its CEO is Tim Surface.


As a disclaimer, Final Surge is not sponsoring the show and in
fact, they really do no formal marketing at all. Its success has
been entirely word of mouth.  


It’s free for athletes to use and it can be a great way to take
your training to the next level, even if you are not working with
a coach. Tim explains the details.


A little background on Tim, he was a runner growing up and in
college and holds a 2:24 marathon PR. He unexpectedly fell in
love with web development and technology in college and began
with a few startups before eventually coming up with Final Surge
with his business partner.


Once the new platform was ready, he cold called some of the best
coaches in the country to try to convince them to give Final
Surge a try. He got his first big win when legendary coach (and
former Run to the Top guest Jeff Galloway came on board.


Today, Final Surge is home for teams like the Northern Arizona
Elite, The New York Road Runners, The Atlanta Track Club and
more. 


At its core, it’s a communication avenue for coaches and
athletes, teams and individuals, all with the goal of being
better runners with less hassle. 
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