Making Your Multifamily Marketing Remarkable with Jay Baer, Best-Selling Author & Founder of Convince and Convert

"Your competitive weapon is to deliver something to the residents
that they don't expect, and in doing so, turn them into advocates
for the property."


You don't have a secret sauce. Oh, but you do, you say? You have
nice properties, smart amenities, and friendly leasing staff? So
do all your competitors. Your only advantage is experiential. So
your competitive weapon is to deliver something to the residents
that they don't expect, and in doing so, turn them into advocates
for the property


That's our topic for this episode of Sync or Swim. 


Featuring:


Jay Baer, a trusted adviser to some of the world's most iconic
brands and author of six bestselling books, including Youtility
for Real Estate: Why Smart Real Estate Professionals are Helping,
Not Selling. Jay is also the founder of Convince and Convert
Consulting, a digital marketing and customer experience advisory
firm that helps the world's most iconic brands gain and keep more
customers.


What we talked about:


Jay's seven-generation heritage of entrepreneurship and how
it affects his work today

What "youtility" is and how it adds value to your work

How to attract tenants who might be thinking of leaving the
big city



Subscribe, rate, and review the podcast on your favourite
streaming platform, Apple, Google Podcasts, or Spotify.